Estate Design (T-shirt)

Here is my trademark design label which I have named 'Estate' and this will be one of the many designs I will do for this brand. This is just one of my designs, but as it is my trademark design I thought I would put this one up to promote it a bit more.

Estate Design (cutout)

Here is a cutout of my trademark design 'Estate' this is the design I am hoping to become popular and what i'm going to have on my t-shirts. The next stage is to have the design screen printed on to a t-shirt.

T-shirt Heaven (what we do)

At T-shirt Heaven we design and produce our own 'up to date' styled tee's. We like to be known as screen printers because we can do anything screen printable and not just t-shirts. At T-shirt Heaven we can also do hats, posters, coats, jeans and more! We allow customers to make their own designs which they can then send in to us. They can either be sketched designs which we can then scan and tweak them up in illustrator, or they can be designs which you have already designed in a software like illustrator, photoshop or paint. My personal email for any queries is: Jahmal_Crowe@yahoo.com You can also send your designs via mail, to the above email address. We will soon have a website once it has been built which you will be able to find under this URL address: http://www.t-shirt-heaven.com We have also been working on a clothing label which we hope to become successful, so this will also hopefully boost our company's business. This label design will be produced in many different ways, because we will screen print it on to t-shirts, heat transfer it onto t-shirts and also get the label design stitched on to hats and as a label on other clothing.

Business Plan

Screen-Printing Business Plan

The Concept

T-shirt Heaven’s mission is to provide customers with custom designed t-shirts and other items of clothing. The items will be produced using a screen printer. A screen printer is something which can print ink onto a t-shirt using a screen layer over the top. As the business moves into a better position, we will move into stitching, for a picture logo on t-shirts, or for hats and jeans. Although were called t-shirt heaven we won’t just be producing t-shirts. We can do your designs on hats, posters, sofas, trainers or any other screen printable things.

T-shirt Heaven will start out on a market stall, selling many different t-shirt designs, and it will then move in to a bigger space in a shop. The shop will be located in either, Cambridge or London or maybe even both if it becomes a popular place to shop for clothing.

T-shirt Heaven is aiming to reach a big profit in the first year and will continue to succeed in the years to come.

Start off point

In the first two months of T-shirt Heaven starting everything will be sold on a market or even at a household. The only employers of this business will be family members. Obviously sales will seem to begin slowly, but as things go on the business will pick up, selling to universities and other local places/businesses.

The Company

The company will be owned and operated by Jahmal Crowe. Jahmal Crowe has always been interested in owning his own business/company, and becoming a successful person in life. He thinks that there is much more money and success to be made by working for yourself rather than working for someone else. He has skills in art/media/photography and is overall a creative person which helps a lot when it comes to designing and producing screen prints. He studied creative and media at Long Road College and Media Studies is his next step at Cambridge Art School. He is hoping to sell some of his t-shirt designs at his university to bring in more money to the company to make it bigger and better. This is going to be a family business and as his family is very creative with his editor father and graphic designer cousins, this should be a great help for his company.

The Market

T-shirt Heaven targets towards an audience of any age, but more towards an urban genre, unless you are going in there with your own design, then it can be any genre you want it to be, but the set clothing at T-shirt Heaven is aimed towards an urban genre audience.

T-shirt Heavens Competition:

. Other t-shirt stalls around the market

. Design Companies

. Clothing Retailers

. T-shirt Company shops

T-shirt Heaven will get around their competition and be bigger and better than their competition by making top of the range up to date t-shirt designs, using nice fitted and good quality stock. In the shop they will make it welcome and lively, and they will also have little competitions, where people come in with their designs and which ever one is chosen to be the best, it will go up on stock as a t-shirt where if sold the designer gets a cut off the profit.

Success

The company plans to 'at the start' grow and build up slowly, just to see how much sales and profit there is to be made from the business in their particular market and to see how the cash flows in. Once the money has been rolling in well, they will then move on to buying top of the range quality and will build a website where you can buy from. They will also set up more shops, and will have their own trademark design which is set to become very big worldwide. This is expected to be done in around year three to five.

Prices of clothing will be set on how popular the design is, so an average price of £10-15 will be marked out for most designs and for the trademark design prices will be around £25 and maybe even more if it becomes a top clothing line. T-shirt Heaven is forecasted to reach profitability by the first year which will lead them to take the business a step higher. Their aim is to make this family business a multi-million pound ownership in years to come.

Copyright

Copyright protects many things, from music to any designs which you have made. Copyright is an automatic thing as soon as you make it. This means that once something has been copyrighted, any person other than you is not aloud to use it unless they have your permission, but there has to be proof that they can use it.

However, copyright does not protect ideas for work, so if you have an idea which you think is good but you haven;t done it yet, then it is not copyrighted, so you have to of actually done the idea to show proof that it is yours. If you haven’t got it copyrighted, then it is always good to post it to yourself so that you have the date, otherwise someone could see your work, copy it, then say that you have ripped them off.

Once something has got the ‘c’ in a circle symbol it means that it has been copyrighted, so you can’t use take it, or do anything with it, otherwise it is against the law.

Patent

Patents protect the features and processes that make things work. This lets you profit from anything you have invented. It protects new inventions and covers how things work, what they do, how they do it, what they are made of and how they are made. It gives you the owner the right to prevent others from making, using, importing or selling the creation/invention without permission.

You have to make sure that your invention is a new creation and not something which has been made before, otherwise they can do all of the things I listed above because it hasn't got a patent to protect it. If you want to then you can let others use your patent by granting them a licence. You may want to involve others to help display, develop or market your patent. By having a patant it basically just gives you the oppurtunity to build something up and get something displayed without other people being able to take it or do anything to it at all.

Trademark

Trade marks are like symbols like logos and brand names which distinguish goods and services in the market place. You can also register your trade mark which will show that it is not allowed to be re-used or modified. To tell if a trade mark has been registered it will have an 'R' symbol next to it. The symbol is small and is in a circle, this will warn people about its registration. However, if you take the symbol and use it, without it actually being properly registered is an offence.

A registered trade mark should put people off using your trade mark without your permission and if they do use it, then it allows you to take legal action against anyone who uses it without your permission. As its your property it means you can sell it or let other people have a licence that allows them to use it.

To protect an unregistered trade mark you have to have evidence of it being yours. You can do this by posting the trade mark to yourself, so that you have the date of it being posted/created. This way you can prove that it is yours.

My final idea - Screen Printing

Out of my three ideas I have now decided on one idea to take forward. This idea is screen printing on t-shirts.

I want to continue with this idea because I am planning to start up a business with screen printing so I thought I will get some experience in screen printing by finding out about it doing research, so when it comes to starting up the business I know the whole background to my idea.

What business are you really in?

The business which I am located in would be screen printing. I am going to be known as a screen printer who does t-shirt printing, rather than a t-shirt printer who does screen printing, this way it shows that people don't only have to come for t-shirts, they could also come for posters, sofa prints etc.

I think that through my business I will get a lot of business around Cambridge, especially with all the students around. I could make a variety of t-shirts representing Cambridge, along with the t-shirts which other people contact me to do.

My aim is to one day have a shop in London selling my screen printing designs. I would love to become successful in this field and this is my ambition. I would also want to move out to Jamaica for 3 months selling screen printing designs of t-shirts, because I know that in Jamaica they would be desperate to design their own designs and share it with everyone around the nation. I know that I will one day do this.

My business presentation (Task 7)

Here is my business presentation which I pitched yesterday to Nas, Amar and Sam. I think that my presentation was done well, but when I was doing the presentation out to the people I think that I stuttered quite a lot and didn't get out what I wanted to say properly.

My Business Presentation Jahmal Crowe

Here is the feedback which I got from all three of them:

Nas:

. Nice design

. Used the keynote for what it is.

Amar:

. Good idea for people to submit their own designs.

. Stock them? Market towards being fun.

. Too similar to talking tee's. Make it different.

Sam:

. Lack of confidence which made presentation weak.

. Target audience should be 14-20, not as broad as you said.

. Target holiday groups and analyse 19-20 year olds going to ibiza.

Another idea - T-shirt Printing

I have now thought of a third idea for the extended project and it is t-shirt printing. the reason for me choosing this idea is because I have now got a 4 colour screened carousel which is at-shirt printing device, and I am aiming to create my own designs and to start a business up. If I were to succeed with this idea then I would let people make their own designs for me to make.

Vistaprint (pros and cons)

Pros:
Have their own website
Can do your t-shirt online
deliver to you
50% off

Cons:
Boring comapny name
Only online (no shop)
Can't properly make your own design

Talking T's (pros and cons)

Pros:
The only custom t-shirts shop in Cambridge
Got their own website

Cons:
Too expensive
Not recognised enough
Name doesn't make you want to go in there

Vistaprint

www.vistaprint.co.uk

This place is another t-shirt printing company where you get to make your own designs for your own t-shirt and you can do it online. I think that this is a really good idea, but I don't think that this t-shirt printing company is very well known.

To make my company well known and recognized I am going to have to come up with a snappy name, logo and slogan to attract a wider audience, and if I was to one day open a shop, then I am going to have to present it well.

Talking T's

www.t-shirts.co.uk

This is a t-shirt printing company similar to what I am wanting to do for my idea. They sell their own designed t-shirts and they have a shop set up in Cambridge. The website has different sections where you can choose what size and what sort of t-shirt you are wanting to buy.

I think that my idea and this idea obviously have the same meaning, to sell custom designed t-shirts, but we our ideas differently.

Task 1 (Noel Clarke Interview)

Here is an interview with Noel Clarke which I found on youtube, it was an interview when he was invited onto GMTV. He talks about how kidulthood was basically based on his life growing up in london, so this pulls in a greater audience I think.

Stuff to go in folder (Richard Branson)

http://www.woopidoo.com/biography/richard_branson.htm

The link above is where I got some of my information from for my Richard Branson research. It has some quotes from him which I will use in my document and it also has the personal background part to this task.

He is a very rich and famous British Entrepreneur who was founder of virgin records and many more virgin businesses. He has bought to islands with his own money and is still managing to make money, and not losing out in any way.

Stuff to go in folder (Michael Jackson)

Stuff to go in folder (Noel Clarke)

Task 1

Noel Clarke:
Noel Anthony Clarke (born 6 December 1975) is an English actor, director and screenwriter from London. Noel is an actor/writer/director and he has quite recently became a successful person. He has acted in and directed such films as kidulthood, Adulthood, 4.3.2.1 and more. He was first introduced to our screens in 1999 where he played a role in Native as a character named Victor. He is best known for playing Mickey Smith in Doctor Who, but has now become even bigger through directing, writing and acting in his own films such as the ones I listed before which were Kidulthood, Adulthood and 4,3,2,1. He studied media at the university of North London. This makes me think that I can become as successful as him when I do film and television at university.

3x Successful People

The three people which I have chosen to write and find out about are Noel Clarke, Michael Jackson and Richard Branson.

Noel Clarke:

I have created a twitter account and I have contacted Noel Clarke and I have asked him a question in two tweets and I have explained what we are doing. I am still waiting for an answer from him, but I am not to sure if I will get one back from him. I am just hoping. The reason for me wanting to have Noel Clarke as one of the people I am going to research about is because he is my favourite director and he has inspired me to continue with my path of becoming a director.

Michael Jackson:

I chose Michael Jackson as one of the people I am going to research about because he is one of the most talented and successful people ever. When he was younger him and his family had nothing and up to his death he was a very successful and rich man. I have got a biography book of him which will help me to find out the attitudes and beliefs of him.

Richard Branson:

I think that Richard Branson is a very inspirational person and I am most definitely inspired by him. He is someone that everytime I see an interview from him, it makes me want to achieve the things which he has achieved and makes me want to work harder in what I do. I will look up on the internet for interviews and see if there is anyway I can contact him.

Evaluation

1. How has your idea developed?

My idea has developed from many different ideas and I finally came down to just one idea which I was happy with. It has developed from me just thinking up the idea and making each of the designs, to it actually being printed off and ready to go up in the shop window.

2. How have your ideas developed?

My ideas have developed because I have now extended onto my research for each idea in my sketchbook and on my blog.

3. What feedback have you received?

4. How do you feel about the final piece?

Health, Safety and Copyright

There wasn't many of any health and safety issues in this project which I couldn't get round. One health and safety issue which came across was sitting in front of a computer screen for ages, but I took breaks in between so this wasn't an issue for me. Another health and safety issue could be that people may get offended by the final piece, but this isn't an issue for me because I haven't got anything in my design which people can take any offence to. Another issue would be posture. As I am sitting on a computer my posture may not be straight, but I make sure that I straighten up and stretch every now and then.

I haven't got any copyright in my work because I made sure that the images I used which were not mine were labelled for reuse, so this made it possible for me to use the images which I did in my final product.

My designs for the final piece

I have now done the designs for my final piece and I think that they look pretty good. The next thing which I am going to do is mount them on to a board and probably put them to an a1 or a2 size.

Here are my designs:

Personal Bio

After this course I plan to go to university to study film and television or media studies. I believe this will help me to achieve in what I desire to do in the future which is a film maker/director. I think that this course has helped me to get much better at media and editing to create films/music videos. I think that after this course and after university I will become successful if I follow the correct path.

Challenge 6 - Artist Statement

Jahmal Crowe
Jahmalsjamaicain@hotmail.co.uk
http://jahmalscreativemediablog.blogspot.com/

Title: Identity
Medium Used: Digital Illustration
Size:

My project issue is about my identity and what makes me, me. I have explored this by creating some silhouette images of me by using photoshop, and I have layered it with the things which I enjoy and like. These are the sorts of things which show a persons identity and this is why I have chosen to do this idea within the issue.

My new issue - Identity (who am I?)

I have started on a new issue idea which is about identity and what actually makes me me. I think this will be the best one for me to do. I have taken a full picture of myself so that the whole of me is in the photo. The next thing which I did was uploaded it to iphoto and then put it on to photoshop and I got rid of the background and used the paint bucket to make me look like a silhouette.

I am then going to cover all of my body parts with lots of different objects. So I will have things that I enjoy. I will either have it as a still image with some text in it, or I will have it as a short clip where different things slide over to me every 10 seconds, but I will see how much time I have to do it first.

Global Warming - Practice Art Piece

I have done a practice of my art piece on photoshop and since I came up with this idea today I think that it is a really good start. I obviously need to get some research done on this idea but at the moment the practice piece looks quite good.

Here is my art piece:

The slogan for this would be 'Global Warming. The Earth is in Our Hands'

Statement Of Intent

Title: Identity

Medium:

The medium which I have chosen to use for this project idea is the issue for digital illustration. I will do this in photoshop.

Format:

The format which I am using for this project issue is photoshop because I want to print out four designs and make them a4 or a5 and then put them on to an a1 or a2 sized board.

Subject Matter:

My subject matter is about identity and I am going to have a few designs of an outline of me and I will fill them up with all of the things which I like and enjoy.

What processes and techniques will you employ?

I am going to create the designs in photoshop and I will either take the pictures of the objects myself or I will find some pictures which are labelled for reuse and use them. I want to mount my piece onto a1 or a2 and will try to make it look as good as possible. I am going to put a background colour for each design as well.

For my mentor

I want to start a new issue which is about planets. I cant come up with any idea surrounding this issue, so it would be very helpful if you could help me to make a decision on an idea.

Thankyou,

Jahmal

Another issue idea on planets

I have thought of another issue idea which is quite personal to me as I enjoy learning about planets, so my new idea which I have thought of is to do with planets, but I need to come up with some ideas within this issue.

I am going to email my mentor about this and I will hopefully have a mind map with a few ideas on it after he has replied to me. I think that if I have an idea around this issue then it will be a really good final piece which I will produce by the end of it.

Week Plan

Monday: Do rest of challenges, Research

Tuesday: More research, Practice design, Finish challenges

Wednesday: More practice on design

Thursday: Start on real design

Friday: Finish real design, extra research

Mentor Feedback

I showed my mentor my idea and he has gave me some advise on what I should do next which I think has helped me a lot other wise I might have been taking my issue idea in the wrong direction.

He said to me that at the moment my idea is stable, but is a little bit boring at the moment. He then said that I should do some more research about evolution of data storage, and instead of doing something literal like my idea is at the moment I could do something like compare the difference between something like a raison and a football, and this will basically show the difference between the storage of CDs and the Ipod, because you can store a lot more things on an ipod than you can on a CD, so this is showing the same thing as my first idea but in a more original way which makes it better.

I am going to take his advise on board and the next thing which I am going to do is find some research on data storage to see how much more storage an ipod can actually hold than that of a CD or lots of CD's.

Mentor

I am going to assign Nick Potamitis as my mentor because I feel that he is the person that can give me the best advice on what I need to do and improve on. I also know that he has a profession in this field as well so it should be easier enough for him to relate with what I am going to do in my idea.

Breakdown

I want to create my first idea on a canvas, where the image I will create in photoshop will be on it. I want to have it in colour but in photoshop I will make the image look like it has been water coloured. I think that this idea is good and is definitely do-able for me to do.

I also have another idea where I would get lots of CD's and put them together to make one big CD. I would probably put them together by string or something like that. The in the middle I would put one normal sized ipod. This would be fairly big, but not overly.

Synopsis

I am going to create a photoshop design of an ipod in the middle of tons of CD's and in the screen of the ipod it will say 'thousands of CD's make just one ipod' or I am going to do a real life art piece where I will create one big CD out of lots of CD's with one normal sized ipod in the middle, saying a similar thing to the first idea I explained.

Challenge 5 - Something for the weekend

Part One: ?

Part Two: ?

Part Three:

I have a piece which I created on photoshop which is similar to what I want to do for my final thing so that is what I will be bringing in on Monday.

My 3 ideas - evolution in data storage

Project Proposal 1 - CDs vs Ipod (photoshop)

My idea is to do with CDs and Ipods and how an Ipod is now more popular than a CD, so is there much point of CDs anymore. I have a little quote from me which I will put in the design which says "Tons of CDs make just one ipod" which basically means if you can put thousands of songs on your ipod is there much point of having CDs anymore. I will create this on A3 and the image will be an ipod surrounded by tons of CDs and the text will be on the ipod screen. My reasons for doing this idea is because I think that there are many issues between CDs and Ipods, and I want people to read and look at my work and have there own decision about the issue. I can see a few problems with my choice of idea, as people may not understand what the idea is all about and we don't have that long left so I need to get started on to make sure that the idea is clear. My idea fits the issue because I am using these elements to create a whole new object. I was influenced when I recently put some CDs onto my ipod and was just thinking about how thousands of songs from lots of CDs can be transferred onto this tiny little thing we call an ipod and theres still more space on it to do more. This is what made me want to do this as an issue and an idea.

Project Proposal 2 - New Age Disk

My idea is to get lots of CDs and spread them around to create one massive CD, then I will put a normal sized ipod in the middle, and there will be something on the screen of the ipod saying something like, "you can get all of this, in something this small". I think this will be easy enough to do all I need to do is get some blank CDs to spread around. For this idea I am wanting the audience to have there own views on this and make their own minds up on it. I was influenced on doing this idea when I thought of the first one. I was just thinking that it would be quite cool to have lots of CDs made to look like one big CD and then to have a normal sized ipod in the middle of it.

Project Proposal - Ipod Breakthrough (drawing/painting)

For this idea I am thinking of drawing two halves of a CD and breaking through these two halves will be an ipod, which shows that ipods have broken through a lot over the past few years and are more popular than CDs are, because they can do more than what a CD can do.

My Issue Rationale

The issue which I have chosen to do is about music technology and how it has changed a lot over many years. I think this issue suites me because I enjoy listening to music and I just want to know about the issues surrounding music technology. i have got three ideas within this one issue which I am going to write up on another blog post.

Basically the issue is what is now needed and not needed in music technology anymore, and I am just wondering whether we need such things as CDs anymore as we have more upgraded things like the ipod to listen to our music on.