Business Plan

Screen-Printing Business Plan

The Concept

T-shirt Heaven’s mission is to provide customers with custom designed t-shirts and other items of clothing. The items will be produced using a screen printer. A screen printer is something which can print ink onto a t-shirt using a screen layer over the top. As the business moves into a better position, we will move into stitching, for a picture logo on t-shirts, or for hats and jeans. Although were called t-shirt heaven we won’t just be producing t-shirts. We can do your designs on hats, posters, sofas, trainers or any other screen printable things.

T-shirt Heaven will start out on a market stall, selling many different t-shirt designs, and it will then move in to a bigger space in a shop. The shop will be located in either, Cambridge or London or maybe even both if it becomes a popular place to shop for clothing.

T-shirt Heaven is aiming to reach a big profit in the first year and will continue to succeed in the years to come.

Start off point

In the first two months of T-shirt Heaven starting everything will be sold on a market or even at a household. The only employers of this business will be family members. Obviously sales will seem to begin slowly, but as things go on the business will pick up, selling to universities and other local places/businesses.

The Company

The company will be owned and operated by Jahmal Crowe. Jahmal Crowe has always been interested in owning his own business/company, and becoming a successful person in life. He thinks that there is much more money and success to be made by working for yourself rather than working for someone else. He has skills in art/media/photography and is overall a creative person which helps a lot when it comes to designing and producing screen prints. He studied creative and media at Long Road College and Media Studies is his next step at Cambridge Art School. He is hoping to sell some of his t-shirt designs at his university to bring in more money to the company to make it bigger and better. This is going to be a family business and as his family is very creative with his editor father and graphic designer cousins, this should be a great help for his company.

The Market

T-shirt Heaven targets towards an audience of any age, but more towards an urban genre, unless you are going in there with your own design, then it can be any genre you want it to be, but the set clothing at T-shirt Heaven is aimed towards an urban genre audience.

T-shirt Heavens Competition:

. Other t-shirt stalls around the market

. Design Companies

. Clothing Retailers

. T-shirt Company shops

T-shirt Heaven will get around their competition and be bigger and better than their competition by making top of the range up to date t-shirt designs, using nice fitted and good quality stock. In the shop they will make it welcome and lively, and they will also have little competitions, where people come in with their designs and which ever one is chosen to be the best, it will go up on stock as a t-shirt where if sold the designer gets a cut off the profit.

Success

The company plans to 'at the start' grow and build up slowly, just to see how much sales and profit there is to be made from the business in their particular market and to see how the cash flows in. Once the money has been rolling in well, they will then move on to buying top of the range quality and will build a website where you can buy from. They will also set up more shops, and will have their own trademark design which is set to become very big worldwide. This is expected to be done in around year three to five.

Prices of clothing will be set on how popular the design is, so an average price of £10-15 will be marked out for most designs and for the trademark design prices will be around £25 and maybe even more if it becomes a top clothing line. T-shirt Heaven is forecasted to reach profitability by the first year which will lead them to take the business a step higher. Their aim is to make this family business a multi-million pound ownership in years to come.